In this breakfast Natalie will cover the basics and framework to think about when it comes to optimizing your go-to-market strategy. She will introduce various sales and marketing funnels and speak to A/B testing and optimization methodologies. When it comes to scaling sales automation software and process is key.
Does outbound sales make sense for your organization (hint: what's your average deal size?) Are you leveraging landing pages for your inbound sales machine? Are you tracking attribution by sales channel? Feel free to come with questions or just to join the conversation to learn something new. The conversation will mainly be based around B2B (business-to-business) selling but may cover some B2C (business-to-consumer) concepts as well.
This event is now available VIA WEBINAR!
Natalie currently runs womxn's empowerment collective SheIndependent.com and consults for companies around business strategy and go-to-market.
Passionate about pushing boundaries and being independent from a young age, Natalie holds a BSE of Industrial Engineering and minor in Mathematics graduating Magna Cum Laude from the University of Michigan. She has held roles in derivatives trading at Citigroup, enterprise data sales and operations at numerous technology businesses including Bloomberg and early stage ventures. She led business development efforts for private equity investor Turn/River Capital which was focused around SaaS optimizations and has made a handful of angel investments. She currently resides in Denver with her loving rescue pup Bina.
You can sign up for this event as a non-member for a fee or attend for free with membership starting at $12/month.