We'll be dropping links and resourcing to support your Sales Bootcamp experience here.
Session 1: Messaging including Welcome Remarks!
You can access a template for email planning from Hubspot. Additionally, please find the simpler version of what I usually build here. No bells and whistles, just the information in a format that I later copy and paste into my sales automation tool.
Looking for more ideas? Hubspot (and many others) offer research and templates. You can access an article here where they offer 25 template suggestions to give you some ideas.
Check out this article on how the NYTimes uses A/B testing to drive engagement.
Dive into your messaging to come up with a 5-step sequence with an A and B track. Test your Subject & Body/CTA (but control to one variable.)
Session 2: Tech for Scale
Email outbounding template accessible here.
The customer journey document we referenced is accessible here. Please note that this is not a polished final product but was requested by one of the listeners!
Decide if you want to start with LinkedIn* (likely easier) or Email automation based on budget, targeting, and your tech acumen.
Research against your criteria on Capterra and/or G2Crowd to identify a tool to run. Try it, if ready!
*Get $10 off Meet Alfred for LinkedIn automation with our Referral Link.
Session 3: Pricing & Conversions
We referenced the workflow document linked under the Templates & Additional Resourcing section below!
Have customer and/or prospect conversations to dig into market pricing. Get to “NO”, then learn something.
Identify something you can do today to drive conversions in your sales process.
Session 4: Process & Metrics
We referenced the workflow document and Sales Handbook linked under the Templates & Additional Resourcing section below!
Start documenting your sales processes.
Define Change Management, messaging, and your entire sales process.
Session 5: Learning & Optimizing
We referenced this document to illustrate ways to track and measure metrics from pipeline snapshots and rep performance to email and landing page conversions.
ID demographics and technographics (tech triggers) around your ICP (ideal customer profile) based on the best customers you have today. How will you target these going forward?
Session 6: Reviewing Results + The Art of the Sale
Reference the 90-day template file in your Sales Bootcamp processes handout document and create your 90-day plan.
Be realistic + spend time on planning!
Email us back with your deliverables due 2 weeks from today!
Templates & Additional Resourcing:
How does it all come together?
Check out this workflow document to support you in your process of building your revenue machine. We'll continue to add to it as we progress through the bootcamp experience.
The Sales Handbook (linked in this workflow document) is another great resource for documenting and building your sales processes.
She’s Independent offers mentorship and professional development workshopping to bridge the gap for our future leaders.
We dive into mindset, establishing your professional confidence, invest in skills including negotiation and sales development, and more.
Join us for Office Hours to ask anything and to get additional support around this course.
While these sessions are typically reserved for our paying community members we are extending the invitation for limited office hours to those actively participating in a paid course.